Top 10 Reasons Why Plumbers Should Use Video Marketing

           This quick video marketing guide for plumbers will give you the top reasons and tips on how to get the most out of your video marketing.

1)  Videos are easier to get ranked on the 1^st pages of Google and YouTube than websites giving you more exposure in the Top Two Search Engines!

2)  Videos are Mobile Friendly which means they will play on any mobile device. This is HUGE especially if your website is not mobile friendly. According to Search Engine Land over 60% of all searches are done on mobile devices based on data from May 2016. 

3)  Videos are shared on Social Media 53% more than just pictures or text.

4)  Videos help with the ranking of your website. When you place your website link in the video description this gives your website a “backlink” from YouTube which Google loves since it owns YouTube.

5)  Your videos can be “GeoTagged” to your exact business location. This is important since most business searches are done with mobile devices by customers when they are searching for a new business. Most plumbers (your competition) don’t know how to do this so when you do it your videos show up more often when people are searching with their cell phones.

6)   Videos increase your visitor retention rate on your website. New customers are much more likely to watch a video than they are to read about your company.

7)  More Social Media exposure. When you post your video on Facebook, Pinterest or Instagram and then just ask your friends to Like and Share you’ll get way more exposure for your business. And this can and should be done on a daily basis. Even if you don’t have Social Media accounts I bet your employees, friends or family members do so just ask them to put your video on their sites to get them to Like and Share your videos. This is a must for any business and it doesn’t cost anything!

8)  Your videos can be placed into multiple YouTube Playlists for your business niche and service areas. A YouTube Playlist is like a document folder on your computer but it’s for YouTube videos.

For example you can create Playlists titled: Best Plumber in Memphis TN, Best Plumber in Germantown TN, Emergency Plumber in Memphis TN, Licensed Plumber in Memphis TN, etc...

So when you upload your videos into all of these optimized Playlists it gives your videos more exposure and helps with the rankings of your videos and website.

The best part about Playlists is that you can create as many as you want and if done properly these playlists can rank on the 1^st pages of YouTube too! (This is something I bet your competition is not doing right now!)

(These are videos I ranked for a dentist in the Baltimore MD area.)

Here's a video case study showing one plumbing video ranking for 9 different buyer intent keyword phrases on the 1st page of YouTube.

  
9)  Did you know the same video can be ranked for multiple buyer intent keywords? For example the same video can be ranked for; 24 Hour Emergency Plumber Collierville TN, 24 Hour Emergency Plumber Germantown TN, 24 Hour Emergency Plumber Memphis TN, etc..

This way you can have videos ranked for all the areas that you service giving you more exposure on YouTube and Google! When this technique is done properly along with placing the videos into a YouTube Link Wheel you can actually DOMINATE page 1 of YouTube with your videos.    

See the videos labeled 1 and 2 in the example above. They are the exact same videos but one is ranked for Glen Burnie MD and the other is ranked for Dundalk MD.

Look at the screenshot above which is the 1st page of YouTube for the keyword search phrase "plumber piperton".

The videos labeled 1, 2 and 3 were placed into a YouTube Link Wheel as well as the 2 Playlists Titled: Best Plumbers in Piperton TN and Best Plumbers in Tennessee. 

So if you were a plumber and you owned those 3 videos you would also own the first 5 spots on the 1st page of YouTube when someone searches for a plumber in Piperton TN! 

And guess what when someone searches for "plumber collierville" or "plumber germantown" some of those videos and playlists are going to show up on the 1st page of YouTube also. 

This is how you can DOMINATE the 1st page of YouTube like I mentioned above. 

And this was done with just 3 videos and 2 playlists. Just think if you had a video for all the towns that you service you will dominate the 1st pages of YouTube for lots of buyer intent keyword phrases!

10)       Videos are by far the least expensive way to advertise your business because when a video is ranked on the 1^st pages of Google or YouTube properly it will stay there for years. So that video is there working for your company 24/7 365 days of the year and can be accessed by anybody with a mobile device! Not like newspaper ads, billboards or even TV ads. A video will always be there when a new customer is looking for your service!

You’ve probably spent $100’s if not $1,000’s of dollars on print ads and once that ad has run you’ve got to spend more money every month to keep placing ads that most people don’t read and definitely throw away. Yep your ad money goes right into the newspaper recycle bin.

But with videos you can spend a fraction of that ad cost and have your business getting more and more exposure that doesn’t get thrown away. Nobody can throw away a YouTube video or a Google listing!

By investing just a small fraction of what print ads cost, you could be dominating your competition with videos. Re-read reason #9 above and think about all the areas that you service. You can have videos ranked for all of those areas and believe me when someone is searching for a plumber in your area and they see that you have 3, 4, 5 or 6 videos on the 1^st page of YouTube they’re going to call you first!

The most important reason you should be using videos for your plumbing business is because your competition isn’t using videos! The time to start using videos is NOW!

Your customers expect you to have videos and when you don’t you lose out on their business. We live in a video world and it’s not going away!

I hope this video marketing guide has given you some useful techniques and insights on video marketing.

If you want to set up an optimized phone verified YouTube Channel, create your own videos, create and optimize the Playlists and pay $100's for an IFTTT network to do your own video marketing here's a great article by Search Engine Land titled: 10 Tips For Using YouTube To Kill At Local SEO
http://searchengineland.com/10-tips-for-using-youtube-to-kill-at-local-seo-171396

If you'd like to purchase custom videos for your business here is a list of video production companies you can find on YouTube; DataSphere, Chron, My SA List, Hibu, YellowPages and Cityofcom. These companies make great custom videos but I must warn you they're horrible at getting your videos ranked. If you already have a YouTube Channel and videos but need to get them ranked for more keyword phrases contact me today. 

There's also a company called SavingsHighway that creates custom videos and can get your videos placed onto HIGH TRAFFIC websites like ESPN, The Weather Channel, Vanity Fair, The New York Times and many more. They can geo-target your videos geographically, demographically or by the interests of your customers. If you'd like more information about this type of video marketing get back to me.

VidLocal Marketing Video:

If you do not have videos in the right places online, you’re missing out on a major source of affordable advertising, new customers and income.

I've ranked 100's of videos for local businesses including electricians, dentists, doctors, photographers and even the Orangetheory Fitness franchise and I can rank videos for your company too. 

I would like to help you get more customers with a responsive video marketing plan so if you’re interested reply back to this email or call/text me at the number below.

Talk soon,

Frank Kasper
Top Spot Promotions

1.870.819.1013

BONUS RANKINGS: 

Most people just think about Google and YouTube when they think about getting their websites and videos ranked on the 1st page and they forget about the other Search Engines like AOL and Yahoo. 

This is a big mistake because according to comscore.com (2/2016) Yahoo gets 204.4 MILLION and AOL gets 166.2 MILLION DAILY views in the United States on desktop and mobile devices. Not everybody likes to search with Google. 

Here's a couple of screenshots from the 1st pages of AOL for the "emergency plumber piperton tn" video.

The videos in the screenshot above labeled #1 and #2 are for Piperton and Collierville TN. The video labeled #3 was uploaded into YouTube on 9/8/2012 and the video labeled #5 was uploaded on 2/4/2010 and they're still on the 1st page of AOL under the Video tab!

The screenshot above is the 1st page of AOL for the keyword phrase "emergency plumber piperton tn".

The #1 listing is the actual YouTube video.

The #2 listing is a blog that has to do with fatloss but it picked up the video because it's in Piperton TN. Here is the link. http://fatlosshaven.com/emergency-plumber-in-piperton-tennessee/

The #3 listing is another blog that picked up the Germantown video.

Here is the link. http://taskic.com/emergency-plumber-in-germantown-tn/

The #4 listing is my WordPress blog that picked up the video. Here is the link https://topspotpromovideos.wordpress.com/2016/08/17/emergency-plumber-piperton-tn-24-hour-emergency-plumber/

Every time I upload a new video to one of my YouTube channels it automatically gets uploaded into 15 different (Web 2.0 properties) blogs or social media accounts via an IFTTT network which is one reason I can get videos ranked faster and that they stay ranked. 

The images below are screenshots from the 1st pages of Bing for the keyword phrase "emergency plumber piperton tn".

The #1 listing is the actual YouTube video.

The #2 listing is the same fat loss blog that was listed on AOL. Here's the link http://fatlosshaven.com/emergency-plumber-in-piperton-tennessee/

The #3 listing is my WordPress blog. Here's the link https://topspotpromovideos.wordpress.com/2016/08/17/emergency-plumber-piperton-tn-24-hour-emergency-plumber/

This screenshot is the 1st page of Bings' video tab. It's almost identical to the AOL screenshot but what I want to point out here is the number of views that videos #3 and #4 have gotten. 

Video #3 has gotten 780 views since it was uploaded on 9/8/2012!

Video #4 has gotten 580 views since it was uploaded on 2/4/2010!

Do you think those plumbers got some new customers off of those videos??? 

What do you think their ROI was on just that one video?? 1,000 percent, 10,000 percent, Priceless!!!

What if you could get ranked videos for as little as $25 each? What would your Return On Investment be if you just got one new customer on a $25 video?

You don't have to spend a fortune on your video marketing when you work with me and you don't have to pay a monthly maintenance fee.

(( In my opinion video marketers who charge monthly maintenance fees are ripping their clients off. )) 

When starting out I recommend a local business purchase 3 videos for 3 different towns they service along with 4 Playlists for $99. This way they'll have enough videos and Playlists to create a YouTube Link Wheel in order to get multiple page 1 rankings!

Then after that they can add videos at $25 each to expand their marketing. At this rate it's very affordable for companies to expand their marketing into the nearby towns that they service or want to start servicing.

I believe in doing the job right the first time and I always over deliver and charge a fair price because with video marketing it's a numbers game. 

The more videos you have the more exposure your business will get on all the Search Engines which will result in more new customers and income for you!  

In Conclusion: When done properly video marketing works, it's very affordable and will keep your phone ringing with new customers for many years to come!